Have you ever wondered what social networks your site visitors are using at the time they’re using your site? Now you can know!
By knowing which social media sites your users are logged into at the time they visit your site, you can prioritize your social marketing campaigns, presentation of social media voting buttons, and more. Knowledge is power. Now you have it.
The plugin currently detects the following social networks –
- Google / Gmail
Plugin Setup Instructions
- Download the plugin, un-zip and add it to your WordPress /wp-content/plugins/ folder in your hosting account.
- Activate the plugin.
- Set up an empty Facebook App and get your Facebook App ID. It’s fast, free and easy (if you have a Facebook account).
- Configure your Google Analytics to use Custom Segments or Custom Reports (Choose your weapon, although we prefer Custom Segments since you can see your stats in one place)
Set up a Facebook App
- Login to your Facebook account.
- Visit the Facebook Developers page – https://developers.facebook.com/apps.
- Click “Create New App” in the upper right corner.
- Give your app a name in “App Display Name” (whatever you want it to be). Check the box to agree with Facebook’s policies and on to the next page.
- Enter the security validation code.
- One more step – Enter your domain name in both the “App Domain” and “Website” sections and click “Save Changes”.
- Copy the “App ID” from the top of the page and add it to the plugin config page. (Click “User Detection” under “Settings” in your WordPress dashboard.)
Configure Custom Segments in Google Analytics
Once you have activated the plugin it will be tracking immediately. The data is accessible by clicking “Audience” then “Demographics” then “Custom Variables” if you are using the “new” layout in Google Analytics.
It gets really awesome though when you have set up and are using Custom Segments. Using Custom Segments allows you to view how logged in social media users are engaged within your site. You can compare the segments to one another, to all your site visitors and many other ways. Let’s get cracking:
- Login to Google Analytics and access the dashboard of the site you are wanting to track.
- Save the following 4 custom segments:
Custom Reports (an alternative to Custom Segments) in Google Analytics
Do you favor custom reports? Want to be able to layer on your own data and save them as easily accessible custom reports?
Give the following templates a shot, all you have to do is click save after being logged into the GA account you want to use them for: