The quality and number of a site’s inbound hyperlinks is the single most important ranking factor in Google’s algorithm. Even in 2014, many SEO companies will pay for links that they did not earn, or dabble in dubious linking schemes that raise Google’s red flags–all to manipulate the system for quick gains and successes. Unfortunately, these large-scale link building tactics, handled mostly by outsourced teams with minimal oversight, create gaps in link quality that open the door to bad links, comment spam, or other unnatural activities.
At Adapt Partners, we believe in sustainable, natural link growth in the form of trust building strategies and PR-driven messages that produce higher quality links from reputable, authoritative domains.
Our link approach emphasizes:
- Content Breadth
- Brand/Entity relationships
Most other “SEO companies”:
- Quantity (# links)
- Automation (via scraping tools and email blasting)
- Short term focus
- Distinguishable Unnatural Link Footprints
With this long term, effective approach, we ensure that our client’s sites receive the optimal channeling of Page Rank as Google’s algorithms evolve. Specifically, our experts perform extensive research into the link “neighborhoods” of prospective sites to guarantee the quality and relevancy of linking sites.
At the end of the day, our primary goal is to help build brands, not links. Our approach is scaled appropriately, combining custom content marketing pieces with PR-driven techniques to produce the most effective results that will stand the test of time.
Interested in learning more about our linkbuilding services?
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