With a solid background in content marketing and writing, Jessica combines prior content marketing experience with innovative tools in order to help Adapt’s clients improve their visibility in organic search results through tactful SEO content initiatives. As a search analyst, Jessica pushes herself to develop best-of-breed practices, processes and procedures to assist in client content management programs. She is always on the lookout for opportunities to improve client’s search performance by conducting competitor audits, data analysis and staying up-to-date on the latest SEO trends. Before working at Adapt, Jessica was at Command Partners, a Charlotte-based crowdfunding marketing agency, where she was a content marketing specialist. Additionally, Jessica has written for online tech blogs, local newspapers and other outlets as well. She holds a degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.