JR Oakes has worked in the search marketing industry since 2010. Prior to joining Adapt, he was the Director of Strategy for an agency in a highly competitive niche, with clients throughout the USA and international. He was in charge of developing and managing their comprehensive approach to search marketing. He orchestrated data analysis, testing, and implementation for a wide variety of toolsets and processes across teams.
JR also served as the lead developer, which involved planning and organizing the transition to WordPress as well as leading a team of frontend and full-stack developers.
A native of Spencer, North Carolina, JR studied Industrial Design at N.C. State University.
He started his career as the lead designer at CG&D Studios, a Raleigh-based architectural glass studio. For 10 years, JR provided a wide variety of clients with consulting, design, development and installation of artistic glass creations. He worked with clients and projects including: Mike Krzyzewski, US Army, NC State Bar Association, SAS, and the Raleigh Convention Center.
JR currently works as a Director of Technical SEO at Adapt Partners. He works with clients on a wide range of fronts including technical issues, performance, CTR, crawl-ability, content, and data analysis. He is also one of the co-organizers of the Raleigh SEO Meetup and is an author for Search Engine Land.